IRIS FINANCE
In-app user acquisition experience
UI and Visual Design
Iris Finance is an app that brings the same spirit of social sharing and community collaboration found in outlets like Instagram, Twitter, and Facebook to the investment world. But something was missing. Iris wanted to create an in-app feature for users to test and sharpen their trading skills—something like Fantasy Football but for stock trading.
Digging deep into UX/UI
​
Familiar interactions, a simplified interface, and communicating information when the users need it most are vital components to the game’s design.
Sharpening your skills while playing​
​
The Free to Play experience is the training ground for expert trading. Users can bet on who to invest in without the risk—all while honing their skills. It’s not just a game but a learning tool into the world of trading.
Encouraging interaction
​
Free to Play utilizes gamification to create challenges and competition that encourage user interaction. Through trophies and leaderboard rankings, users are motivated to play.
